Today Grindr officially announces its plan to mobilize gay men as a political bloc in the 2012 elections by delivering geo-targeted messages about equality issues to its 1.5 million U.S. users — and to call those users to action. Grindr for Equality, a social effort developed by Grindr, is this call to action, informing gay men in the United States about the issues, urging them to vote for candidates based on those issues, and getting out their vote in order to have a decisive impact on this upcoming election.
Grindr for Equality will work to enhance GLBT rights this election season by doing the following:
Creating awareness regarding GLBT equality issues being voted on in November;
Encouraging Grindr users to register to vote, providing them with sources that’ll show them nearby poll locations, and prompting them to vote when the time comes; and
Promoting knowledge of those presidential candidates and state and local candidates who support GLBT initiatives.